Performance-based

More Customers.
Lower Cost.
Zero Risk.

Performance advertising for insurance, e-commerce, and service businesses. You pay for results. Not effort.

No Monthly RetainersPay Per Lead / SaleUS-Based CampaignsInsurance · E-Com · Finance
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LIFE INSURANCE LEADSE-COMMERCE SALESHOME SERVICES LEADSFINANCIAL SERVICESLEGAL LEADSPERFORMANCE ADVERTISINGDIRECT RESPONSE CAMPAIGNSCOST PER ACQUISITION REDUCTIONCONVERSION RATE OPTIMIZATIONLIFE INSURANCE LEADSE-COMMERCE SALESHOME SERVICES LEADSFINANCIAL SERVICESLEGAL LEADSPERFORMANCE ADVERTISINGDIRECT RESPONSE CAMPAIGNSCOST PER ACQUISITION REDUCTIONCONVERSION RATE OPTIMIZATION
0%
Avg. CPL Reduction
vs. clients' previous campaigns
0x
Avg. ROAS
across e-commerce campaigns
$0M+
Ad Spend Managed
across all verticals
0%
Avg. Lead-to-Sale Rate
across insurance campaigns

PLATFORMS WE OPERATE ON

M
Meta Ads
G
Google Ads
YouTube Ads
N
Native Ads
P
Programmatic

What We Do

Performance Marketing
Built Around Results

Every service is designed with one goal: lower your cost per acquisition and scale what works.

Performance Lead Generation

Direct response campaigns that generate high-intent leads. You pay per qualified lead — no retainers, no wasted spend.

InsuranceHome ServicesLegalFinance

E-Commerce Revenue Scaling

We drive profitable sales for e-commerce brands. Optimized for ROAS, not vanity metrics.

Facebook AdsGoogle AdsNativeProgrammatic

Conversion Rate Optimization

We audit your entire funnel and eliminate the friction points costing you customers at every stage.

A/B TestingLanding PagesAd CreativeCopy

Direct Response Copywriting

Ads, landing pages, and email sequences engineered to convert — built on consumer psychology and real data.

Ad CopyLanding PagesVSLsEmail

Campaign Analytics & Reporting

Full transparency into every dollar. CPL, CPA, ROAS, LTV — clear, actionable reporting on what matters.

Real-Time DataCustom DashboardsAttribution

Performance-Based Partnerships

For qualified companies, we invest our own resources and only get paid when we deliver results.

Pay Per LeadRevenue ShareCPA Model

Our Process

From Zero to
Profitable Scale

We've refined this process across hundreds of campaigns in insurance, e-commerce, finance, and more.

01

Reach Out

Tell us about your business, your current acquisition costs, and what you're trying to grow. We'll see if there's a fit.

02

Campaign Architecture

We build your entire campaign infrastructure — ad creative, landing pages, tracking, and targeting — engineered for your vertical.

03

Launch & Optimize

We launch, measure everything, and optimize relentlessly. CPL, conversion rate, lead quality — every variable gets tested.

04

Scale What Works

Once we find the winning formula, we scale aggressively — more budget, more channels, more volume — while protecting your CPA.

Industries We Serve

Deep Expertise Across
High-Value Verticals

Insurance

Life Insurance & Final Expense Lead Generation

We generate exclusive, high-intent life insurance and final expense leads for agencies and independent agents. Our campaigns target consumers actively searching for coverage — not cold audiences.

$8–$22
Avg. CPL
3–7%
Lead-to-Sale Rate
200%+
Avg. ROI
Life InsuranceFinal ExpenseAuto InsuranceHome Insurance

Why Blue Bench Media

We Don't Charge
For Effort.
We Charge for Results.

Most agencies charge you regardless of results. We operate differently — our incentives are perfectly aligned with yours.

You Only Pay for Results

No retainers. No management fees. Pay per lead, per sale, or per defined conversion event. If we don't deliver, you don't pay.

Vertical Specialists

We specialize in specific high-value verticals. We've run hundreds of campaigns in insurance, e-commerce, and finance — we know what works.

Data-Driven

Every decision is backed by data. We track CPL, CPA, conversion rates, lead quality, and LTV — and use it to continuously lower your acquisition costs.

Consumer Psychology

Great ads aren't just about targeting — they're about understanding what makes people act. We apply behavioral economics principles to every campaign.

Speed to Market

From onboarding to live campaigns in days, not months. We've built the infrastructure to launch, test, and optimize quickly.

Skin in the Game

As a performance partner, we invest our own resources in your campaigns. We only win when you win.

Proof of Performance

Results That
Speak for Themselves

View all case studies →
Insurance
Insurance

Regional Life Insurance Agency

67% Reduction in Cost Per Lead in 60 Days

A life insurance agency was paying $38/lead through their previous agency. We rebuilt their entire campaign architecture — new creatives, new landing pages, new targeting — and brought their CPL down to $12.40 while increasing lead volume by 3x.

$38.00
CPL Before
$12.40
CPL After
+200%
Lead Volume
5.2%
Lead-to-Sale
E-Commerce
E-Commerce

DTC Health & Wellness Brand

Scaled from $50K to $400K/Month Revenue in 90 Days

A DTC health supplement brand had plateaued at $50K/month. We rebuilt their Facebook and Google campaigns around their best-performing product, improved their landing page conversion rate, and scaled ad spend profitably — reaching $400K/month in 90 days.

$50K/mo
Revenue Before
$400K/mo
Revenue After
3.6x
ROAS
90 days
Timeline
Home Services
Home Services

HVAC & Plumbing Company

Exclusive Leads at $18 CPL — 3x Below Industry Average

A home services company was buying shared leads at $55 each with a 12% contact rate. We built exclusive lead generation campaigns targeting homeowners in their service area, delivering exclusive leads at $18 CPL with a 38% contact rate.

$55 (shared)
CPL Before
$18 (excl.)
CPL After
38%
Contact Rate
+280%
Revenue Lift

FAQ

Common
Questions

Still have questions? Email us directly.

[email protected]

Ready to Work Together?

Lower Your CPA.
Scale Your Revenue.

Tell us about your business and we'll tell you exactly what we'd do. No pitch, no pressure.

[email protected] · (786) 353-5286