Blue BenchMEDIA

United States · Lead generation

US lead generation at national scale.

Insurance, home services and e-commerce programmes running across all 50 states, with state-level creative, landing pages and tracking for buyers who need volume they can trust.

CoverageAll 50 states, plus Canada
DeliveryReal-time API · ping/post
CommercialsCPL · CPA · revenue share
Scale$13.8M+ US media since 2023

01 / US verticals

Programmes running coast to coast.

Each programme has its own creative, landing pages, qualification logic and conversion tracking.

01

Auto insuranceDrivers comparing auto insurance, nationwide.

Live · largest programme

Our largest US lead-generation programme: more than 327,000 buyer-confirmed auto insurance leads, including 101,808 in a single month (about 3,400 a day), with state-level creative across all 50 states.

Typical qualification

  • State and ZIP coverage
  • Insured status and carrier details to spec
  • Vehicle and driver details
  • Homeowner and age filters
  • Consent wording to your requirements
  • Real-time post or ping/post
02

Home insuranceHomeowners reviewing cover and premiums.

Live

More than 116,000 buyer-confirmed home insurance leads, including 89,296 in a single year, from homeowners reviewing their cover at renewal.

Typical qualification

  • Homeowner confirmed
  • Property type, age and value
  • Current carrier and renewal date
  • State and ZIP coverage
03

Life insuranceTerm and final-expense enquiries, US and Canada.

Live · Canada

More than 77,000 life insurance leads across the US and Canada, including 25,000+ Canadian leads in 2026, delivered inside the partner's daily caps.

Typical qualification

  • Age and coverage amount
  • Term or final expense
  • State or province coverage
  • Underwriting fields to spec
04

Concealed-carry certificationPermit and training enquiries, state by state.

Live · fastest-growing

More than 39,000 conversions, including 12,269 in a single month, powered by creative localised to every state's rules and landmarks.

How it runs

  • State-specific landing pages
  • State-localised video creative
  • Real-time conversion postbacks
  • Caps and pacing by state
05

Home warranty & home servicesHome warranty, water treatment, roofing and more.

Live · home warranty

More than 14,000 home-services leads across water filtration, roofing and gutters, plus a home warranty programme relaunched in September 2026.

Typical qualification

  • Homeowner confirmed
  • Service type and urgency
  • ZIP coverage and service radius
  • Appointment-ready contact details
06

E-commerceDirect-to-consumer product launches.

Live · 15+ countries

More than 165,000 orders for direct-to-consumer products across 15+ countries, from product-demo VSLs to advertorials and purchase-optimised campaigns.

What we build

  • Product-demo video and VSLs
  • Advertorial and product pages
  • Localised creative for EU markets
  • Purchase-optimised campaigns

02 / One master, fifty states

Local creative, at national scale.

We build one master creative and localise it to every state: copy, voice-over, landmarks and landing page. Each state gets an ad that feels local, and you get state-level reporting on every lead.

  • State-specific video and landing pages
  • Per-state geo-targeting with verified exclusions
  • State-level caps and pacing
  • Creative and campaign IDs on every lead
HVAC technician servicing an outdoor air-conditioning unit

Partnerships · United Kingdom · United States · Canada

Need more US volume? Let's talk.

Tell us your states, caps, filters and price. We'll come back with a capped test plan and creative for your compliance team.