Direct post
JSON or XML posting to your endpoint, with your field mapping, validation rules and response handling.
For lead buyers
A buyer's guide to working with us.
Everything you need to evaluate us as a new source: how we generate leads, how we deliver them, how we're paid and how we stay compliant.
01 / What you get
A source you can see inside.
We generate every lead on media we buy and creative we make. Nothing is co-registered, incentivised or bought from list brokers, and you can trace each lead to the ad that produced it.
- Your spec, built into the funnel: qualification, coverage and exclusions applied before submission.
- Validation before delivery: phone and email checks, duplicate suppression, fraud and velocity screening.
- Real-time delivery: into your posting endpoint, ping/post tree, webhook or CRM.
- Source-level reporting: channel, campaign and creative IDs on every lead, reconciled against your outcomes.
- Compliance sign-off: creative, landing pages and consent wording approved by you before launch.
- A named owner: you deal directly with the founder and the people running the media.
02 / Commercial models
Priced on your outcome.
We carry the media cost. You choose the model that matches how you measure a good lead.
| Model | How it works | Best for |
|---|---|---|
| Cost per lead | A fixed price per valid lead that meets the agreed spec, with an agreed returns policy for invalid leads. | Installers, insurers and panels with a clear lead spec and a known value per lead. |
| Cost per acquisition | Paid on your downstream outcome: an appointment, a signed client, a policy or a sale. | Buyers who can share outcomes by postback and want pricing tied to them. |
| Revenue share | A share of the revenue each lead generates, reported transparently on both sides. | Long-term partnerships and aggregators distributing to their own panels. |
| Hybrid | A lower base CPL plus a performance bonus when contact or conversion targets are hit. | New programmes where both sides want to share the upside. |
03 / Delivery & quality
Plugged into your stack.
We integrate to your spec, not the other way round, and test the full loop before a penny of test budget is spent.
Ping/post
Ping/post integration for buyers running auctions or distribution trees across their own panels.
Postbacks & outcomes
Server-to-server postbacks for accepted, returned and converted leads, reconciled against our source data.
Validation
Phone and email verification, duplicate suppression across your history window, and bot and velocity screening.
Coverage filters
Postcode, state and ZIP coverage applied in the funnel, so you never receive a lead outside your area.
Consent records
Consent wording to your requirements, captured and timestamped with every submission and available on request.
Buyer economics
What matters is cost per sale.
Lead price is only half the story. Plug in your own lead price and conversion rates to see what a source really costs you per appointment and per sale.
Example inputs shown. Replace them with your own figures. Nothing you enter leaves this page.
04 / Onboarding
What we need from you.
Six things get a test live. Most buyers have them ready already.
- 01
Lead spec
Qualification rules, required fields and what counts as a valid lead.
- 02
Coverage & caps
Postcodes, regions or states, plus daily and weekly caps and hours.
- 03
Price & returns
Your price per lead or outcome and your returns policy.
- 04
Integration
A posting spec or test endpoint, and postback details if you have them.
- 05
Compliance guidelines
Your creative rules, required disclosures and consent wording.
- 06
Outcome data
Optional, but it is how we steer spend toward the leads that convert for you.
05 / Questions buyers ask
The straight answers.
Anything else, ask us directly. You'll get a straight answer from the person running the media.
Where does your traffic come from?
Paid media we buy and manage ourselves: Google Search, YouTube and Demand Gen, Meta, and native platforms including Outbrain and NewsBreak. We do not use co-registration, incentivised offers or purchased lists.
Are leads exclusive?
Exclusivity is agreed in writing before launch. For direct buyers, exclusive delivery is our standard offer. Leads generated for your programme are delivered to you on the terms we agree.
Can we see the creative before it runs?
Yes. Every ad and landing page is shared for your approval before launch, and we can share samples of our past work under NDA.
How quickly can a test go live?
Once the spec, integration and creative approval are in place, a capped test can usually go live within days.
Do you work with aggregators and networks?
Yes. We work directly with installers, insurers, claims management companies and law firms, and with lead-generation groups that distribute to their own buyer panels.
Which markets do you cover?
The United Kingdom (England, Scotland and Wales), all 50 US states, and Canada for selected verticals. Other markets on request.
Partnerships · United Kingdom · United States · Canada
Ready to evaluate a new source?
Send us your lead spec and we'll reply with a test plan, a proposed cap and sample creative for your approval.