Case studies

Programmes we've built and scaled.

Real programmes, real numbers. Partner names are withheld unless we have their permission; full detail is available to prospective buyers on request.

SourceAd-platform & tracking data

MarketsUK · US · Canada

Programmes7 featured

DetailShared with buyers under NDA

British semi-detached home with solar panels on the roof

UKSolar

United Kingdom · Solar lead generation

2,291 buyer-confirmed solar leads in eight weeks.

Client typeNational UK solar lead buyers

CoverageEngland · Scotland

ChannelsYouTube · Performance Max

The brief

National buyers needed homeowner solar enquiries across England and Scotland, inside each buyer's coverage and volume limits, with lead quality proven before budgets scaled.

What we did

Ten campaigns, split by buyer and by country, ran video-first on YouTube into homeowner advertorials that warmed the visitor up before handing them to the buyer's form. A lead counted only when the buyer's own system confirmed it by postback, so we optimised toward leads the buyer accepted, not raw form fills.

The numbers

2,291Buyer-confirmed leads

137Leads delivered in a single day

770Leads in the peak week

42Average leads per day, launch to close

10Buyer-specific campaigns, split by buyer and country

8 wksFrom launch to 2,291 leads

Weekly solar leadsLeads / week

Source: Google Ads campaign data for UK (GB) campaigns. Leads are counted only when confirmed by the buyer's postback.

Victorian terraced house with new double-glazed sash windows

UKWindows & doors

United Kingdom · Windows & double glazing

3,549 glazing leads, paced to each buyer's postcode caps.

Client typeUK home-improvement lead buyers

Coverage30+ postcode areas · Scotland

ChannelsYouTube video

The brief

Buyers each covered different postcode areas, from London and the South East to southern England, South Wales and Scotland, with strict daily caps per area. Volume had to fill each cap without spilling outside it.

What we did

We built a campaign per buyer area and wrote the cap into the campaign itself: 10 a day across 24 London and South East postcode areas, 20 a day in another, 50 a day across seven southern England areas. Homeowner-trigger video creative (draughts, condensation, energy bills) fed the buyer's form. Where caps applied, the caps set the volume, not our supply.

The numbers

3,549Buyer-confirmed leads

96%Cap fill: 19.2 a day against a 20-a-day cap

94%Cap fill: 9.4 a day against a 10-a-day cap

127Leads delivered in a single day

49Average leads per day, launch to close

30+Named postcode areas covered, plus Scotland

Weekly window & door leadsLeads / week

Source: Google Ads campaign data for UK (GB) campaigns. Leads are counted only when confirmed by the buyer's postback. Cap fill = average daily leads on active days divided by the area's daily cap.

Family SUV driving on an American interstate at golden hour

USAuto insurance

United States · Auto insurance

101,808 auto insurance leads in a single month.

Client typeNational insurance marketplaces

CoverageAll 50 states

ChannelsDemand Gen · YouTube

The brief

Insurance marketplaces needed auto insurance shoppers at national volume, across every state they serve, without lead quality sliding as budgets grew.

What we did

We rebuilt the programme around state-specific creative fleets: one master video localised for every state, each in its own geo-locked ad group with its own copy. New concepts were tested every week and winners scaled in small daily steps, guided by return on spend rather than budget targets.

The numbers

101,808Buyer-confirmed leads in one month

3,394Average leads per day that month

327,000+Auto insurance leads to date

50States, each with localised creative

76Campaigns live in a single month

4,400+Auto insurance ad variants produced since July 2026

Monthly auto insurance leads during the rebuildLeads / month

Source: Google Ads campaign data for US auto insurance campaigns; ad variants from our production registry. Leads are lead conversions recorded by postback; platform counts, not buyer-billed totals.

Bright American living room with a policy document on the coffee table

USHome insurance

United States · Home insurance

89,296 home insurance leads in twelve months.

Client typeNational insurance marketplaces

CoverageMulti-state

ChannelsDemand Gen · YouTube · Display

The brief

Reach homeowners reviewing their home insurance and turn that intent into qualified enquiries every month, across the states the buyer serves.

What we did

Video-led campaigns built around renewal-time triggers such as rising premiums and gaps in cover, with landing pages that capture property details to the buyer's spec. Seasonal peaks were scaled hard, and spend was pulled back quickly when returns softened.

The numbers

89,296Buyer-confirmed leads in twelve months

15,173Leads in the peak month

245Average leads per day across the year

12 / 12Months with continuous delivery

116,000+Home insurance leads to date

Monthly home insurance leads over twelve monthsLeads / month

Source: Google Ads campaign data for US home insurance campaigns over one calendar year. Leads are lead conversions recorded by postback; platform counts, not buyer-billed totals.

Empty training classroom with a map of US states on the screen

USConcealed carry

United States · Certification

12,269 conversions in one month across 50 states.

Client typeConcealed-carry certification providers

CoverageAll 50 states

ChannelsDemand Gen · Search · Performance Max

The brief

Concealed-carry rules differ by state, so one national ad converts poorly. The programme needed volume across many states at once, without falling back on generic creative.

What we did

We built state-specific creative fleets: one proven master, localised to each state's rules, landmarks and voice, each running in its own geo-locked ad group. That let us scale horizontally, adding states and fresh variants instead of pushing a single ad harder.

The numbers

12,269Conversions in one month

409Average conversions per day that month

39,000+Conversions to date

50States with localised creative

49Campaigns live in a single month

Monthly conversions during the scale-upConversions / month

Source: Google Ads campaign data for US concealed-carry campaigns. Platform-reported conversions.

Canadian family home in autumn with maple trees

CanadaLife insurance

Canada · Life insurance

25,000+ Canadian life insurance leads in 2026.

Client typeLife insurance distribution partner

CoverageCanada

ChannelsDemand Gen · YouTube

The brief

Generate life insurance enquiries across Canada for a distribution partner with firm daily caps, and keep delivery steady inside those caps.

What we did

Video creative and landing pages built for Canadian shoppers, with daily pacing set under the partner's cap and intraday monitoring, so budget never ran into a capped offer and volume stayed predictable.

The numbers

25,211Buyer-confirmed leads in 2026

7,154Leads in the peak month

92Average leads per day this year

62Campaigns run

77,000+Life insurance leads, US and Canada, to date

Monthly Canadian life leadsLeads / month

Source: Google Ads campaign data for Canadian life insurance campaigns. Leads are lead conversions recorded by postback; platform counts, not buyer-billed totals.

Product photography studio with a white gadget under softbox lights

GlobalE-commerce

Global · E-commerce

165,000+ orders across 15+ countries.

Client typeDirect-to-consumer product brands

Coverage15+ countries

ChannelsDemand Gen · YouTube · Meta · Native

The brief

Launch consumer products profitably in new markets, where creative has to sell the product in seconds and be localised for each country.

What we did

Product-demonstration VSLs and advertorials produced in-house, then localised for markets including Germany, Australia, the UK, Canada, Italy and France. Winners were scaled on purchase-optimised campaigns; losers were cut within days.

The numbers

165,427Orders generated

30,958Orders in the peak month

15+Countries reached

702Campaigns run

Source: Google Ads campaign data for e-commerce campaigns in all countries. Platform-reported purchase conversions.

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Partnerships · United Kingdom · United States · Canada

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